Our story

We think dinner should take longer

PinkyPaw makes enrichment toys that turn feeding time into the best part of a dog's day.

The idea

Dogs were built to sniff

A dog's nose is its main way of reading the world. Searching, digging and working out where a smell is coming from is natural behaviour — and a bowl of food emptied in nine seconds gives them none of it.

Enrichment feeding puts that instinct back into the day. It is not a trick or a training fad; it is just letting a dog do the thing a dog is good at.

The toy

So we made dinner a game

The Burger Burrow hides treats between fifteen removable plush ingredients. Your dog has to sniff, nudge and dig each piece out before the food appears.

Change where the treats go and the game changes with it. Same toy, new puzzle, every single time.

The bit we like most

And then they fall asleep in it

When the hunt is over the burger stops being a toy and becomes a bed. A padded, sesame-speckled bun that a tired dog flops straight into.

Part enrichment toy, part treat hunt, part nap spot — and, we will admit, a fairly ridiculous thing to have in a living room.

Play should feel like the best part of their day.

PinkyPaw is built around one simple idea: pet products can be useful, enriching and ridiculously fun at the same time.

We look for products that turn ordinary routines into moments dogs actually want to engage with—sniffing, searching, playing, exploring and finally crashing somewhere cozy.

Our first obsession is the Burger Burrow: part enrichment game, part plush toy set and part comfy resting spot. It captures exactly what PinkyPaw is about—more play, more curiosity and more moments worth filming.

We are starting focused, testing what dogs genuinely enjoy, and building PinkyPaw around playful enrichment products that earn their place in your home.

Play. Sniff. Hunt. Nap. Repeat.

Ready when they are